Join the club that finally makes Instagram easy, fun and actually work for your business.

You're not failing at Instagram.

Instagram is failing you - because nobody ever showed you how to make it work for a service business.

You're posting consistently (or trying to). You're showing up in stories (sometimes). You've watched the tutorials, read the tips, tried the trends...

And yet the enquiries aren't coming in the way they should. The content is going out but the clients aren't coming in. And you're starting to wonder if Instagram even works for businesses like yours.

It does. You're just missing the system.

Here's what's actually happening:

Your profile isn't clearly speaking to your ideal client, so they land on it and leave. Your content is going out without a clear strategy behind it, so it performs without converting. You're not selling consistently enough in stories, so people follow you for months without ever buying. Your offer messaging is slightly off, so even interested people don't take action.

None of this is your fault. It's fixable. And it doesn't require you to post more, show up more, or work harder than you already are.

It requires a clear system and someone in your corner helping you execute it.

Here's what you get every month inside The Social Club:

The Training Vault

Four core modules covering everything a service provider needs to make Instagram work:

Instagram Foundations: set up, strategy and funnel explained
Disruptive Content: content that disrupts the feed and gets you found
Storytelling Content Done Right: building a personal brand, a bingeable feed, positioning as the expert and building trust fast
Conversations to Conversions: Instagram Stories as your main sales tool, getting more conversations happening and converting them to clients

Monthly Live Marketing call

Every month we get on Zoom together. Bring your content, your questions, your strategy - and get real feedback on what's actually working and what needs to change. These aren't generic coaching calls. We look at your actual Instagram and tell you exactly what to do.

Private community

A members-only space where you can ask questions, share wins, get feedback on your content, and be surrounded by other service providers who are doing the same work. No noise. No spam. Just genuine support.

Monthly focus theme

Every month inside The Social Club you get a done-for-you content and strategy pack delivered straight to your inbox - so you always know exactly what to post, what to send and what to say to attract, nurture and sign clients that month.

The Social Club is for you if:

You're a service provider or coach who relies on Instagram to attract clients - but it's not working as well as it should

You're tired of creating content that gets engagement but doesn't convert into enquiries

You know you need to be more consistent but you don't have a clear plan to follow

You're selling in your content but it feels uncomfortable and you're not sure you're doing it right

You want to feel confident on Instagram — not just present

You're ready to stop figuring this out alone

MEET THE FOUNDER & CEO

Hey, I'm Ruby.

I've been in the world of Instagram marketing since 2014 - before it was even a career.

I spent years as Head of Product and Social Media Manager for one of Australia's biggest female business coaching companies before founding Ruby Consultants in 2021. Since then I've helped hundreds of service providers build Instagram strategies that actually convert.

I know what works for service businesses specifically - because I've built it, tested it, and seen it work over and over again with real clients in real businesses.

The Inner Circle is everything I know, packaged into a monthly membership that's accessible, actionable, and built around actually getting you results.

No fluff. No filler. Just what works.

let the results speak for themselves

HEAR dion's story

"We have had 2/3 of our highest sales months since starting with Ruby"

~ Dion

⭐⭐⭐⭐⭐

HEAR ashleighs story

"I feel so much more confident in my business"

~ Ashleigh

⭐⭐⭐⭐⭐

Sign up before July 13th and get 50% off your first month

The Social Club opens on July 20th, following a free live training on July 8.

Early bird members get first access to founding spots plus 50% off their first month - bringing your first month to just $48.50 AUD.

After your first month, your rate moves to the founding member price of $97 AUD/month - still the lowest this will ever be. Once founding spots are filled, the price increases for all new members.

There's no obligation to join when doors open. But if you've been thinking about it, this is the best deal you'll ever get.

Simply use the code SOCIAL50 at checkout

Frequently Asked Questions

When does The Social Club open?

Doors open on Monday July 13, following the free live training on July 8. Waitlist members get first access and 50% off their first month.

What is the price?

The Social Club is $97 AUD/month for founding members. Waitlist members get their first month at 50% off - just $48.50 AUD. After your first month you move to the $97/month founding rate, which is locked in for as long as you stay a member.

Is there a minimum commitment?

No. Cancel any time. There are no contracts and no lock-in periods.

How much time do I need?

The monthly calls run for approximately 60 minutes. The training vault is there when you need it - dip in and out based on what you're working on. The community is always on. You can get real value from as little as a couple of hours a month.

I'm just starting out - is this right for me?

The Social Club is designed for service providers who are already in business and already using Instagram, even if it's not working as well as it should. If you're in the very early stages of setting up your business, it may be worth getting the foundations in place first.

What if I can't make the live calls?

All calls are recorded and added to the vault within 24 hours. You can submit questions in advance if you can't attend live.

What kind of service providers is this for?

The Social Club is built specifically for coaches, consultants, and service providers - anyone who sells their expertise or time. It's not designed for product-based businesses or e-commerce.